Following the launch, Delasport CEO, Oren Shwartz says the following:

“With the new Bet Builder product, we set to enrich the betting experience by allowing players to build their own personalized bet with an intuitive and detailed interface”. We take player personalization experiences very seriously as we know that it has significant potential to increase player loyalty and longevity through a higher level of service.”

Steven Andrews, Head of Sport at 18bet, also comments on the new launch:

“Delasport’s Sportsbook demonstrated strong performance for us and the players already like the product and find it very intuitive. We are happy to add the new Build Your Bet functionality as it increases the players’ engagement with additional bets offering and higher betting experience”.

The new Bet Builder is just one of several innovative features that the global leading company has released to increase the player experience through data personalization, including sports event displays according to geolocation, odds per VIP level, and much more.

About Delasport

Established in 2010, Delasport delivers a one-stop-shop solution of sports betting and online casino platforms. As an expert in sports and risk management, Delasport has earned a reputation as a premium sports betting supplier, offering operators complete solutions including white-label sportsbook and turnkey products for online casinos. The company has multiple branches spread across the globe and operates in Europe, Latin America, and the United States.

The post 18bet launches Delasport’s new Bet Builder product first appeared on Delasport.

When people were confined to their homes and could not visit their favorite local casinos or attend their favorite sports, they tried to replicate that experience and online sports betting became a popular way for entertainment.

From physical to online

A large number of people who would always use retail have been pushed to try online alternatives. They would probably not go back to retail lottery shops, casinos, and gambling venues but rather continue to use Sportsbooks and online casinos as solutions for their needs. The expansion and development of retail to online is one of the major changes in the gambling industry that the pandemic has only accelerated. Businesses that operated exclusively through retail shops have tried to leverage their online presence. During the multiple lockdowns and those who were already online have extended their offerings.

Read more about the Top 2021 trends in online casinos

In the past year…

More iGaming software providers and operators shifted their attention from bringing new brands. And the idea is to deliver creative content that would engage more iGaming players and increase user retention. There are other reasons for doing that besides the rising demand for content. Understanding the customers’ needs pushed the urgency of finding new smart ways to feed content and create user journeys, driving the need for automation to turn huge customer data into a valuable asset.

Technology development

With the expansion of regulated territories, technology became a key enabler for growing the iGaming industry across geographies. At the same time adjusting to a wider range of consumer needs and behaviors. The adoption of new technology and software solutions has been sped up by the increased demand for digitalization in all fields. And logically this has triggered changes in the way many businesses operated by now.

Many will probably focus on AI, as a technology that can be useful in many aspects. Like not only collecting data and suggesting user preferences, but also for strategic automation, customer security, monitoring, and analyses. Others will enrich their white label solutions features‘ set with new functionalities, becoming more flexible and versatile. This will allow them to stay ahead of the competition.

Conclusion

One thing is for sure, technology enhancement will continue to be a highlight in 2021. And if you are planning to step into the big game and start your online gaming business, first and foremost you need to know how to choose an iGaming software provider for you and your needs. Ensuring a successful win-win case for both you and your supplier is a formula for success.

The post iGaming Industry Summary for 2020 first appeared on Delasport.