solution – Delasport

How Delasport’s Sportsbook iFrame benefits casino operators

Georgi — Mon, 26 Jun 2023 15:02:21 +0000

‘Adding a Sportsbook Creates a brand-new revenue stream for Casino Operators’, says says Oren Cohen Shwartz, CEO of Delasport regarding the current trends in the iGaming industry. ‘Missing out on this opportunity costs the operators players who are looking to bet on both casino and sports in one place’.

In his opinion, implementing sports products not only doesn’t cannibalise existing revenue streams, but in fact helps protect them.

And while introducing a whole new segment sounds like a lot of work, Delasport’s Sportsbook iFrame solution makes it as easy as integrating a video slots provider.

“Plug & Play” solution

‘Most casino operators understand the need to add a sports product. Yet, there is a misconception that implementing and operating a Sportsbook product is extremely complicated’, our CEO points out. According to him, this is far from the truth. One of the key benefits of Delasport’s Sportsbook iFrame is that it is straightforward and quick to embed. For this exact reason, the team named it Plug & Play. Oren compares it to simply adding a new slots provider.

‘Another concern casino operators have is about lacking knowledge of sports, but this isn’t a fundamental requirement. Our partners gain access to a team of professional trading and risk managers who oversee the whole operation’, he shares.

Furthermore, the Plug & Play Sportsbook iFrame solution provides the perfect opportunity to cross-sell casino products to sports bettors, with cost per acquisition much lower for sports players than it is for casino bettors.

Making the Right Choice

Choosing a sportsbook iFrame solution provider should be based on several key considerations. The first ones on the list are product and coverage.

According to Oren Cohen Shwartz, an excellent sportsbook is covering all required features on the operator’s markets – from sports disciplines, betting options, mobile UX, cash-out, scalability, different odds format, multiple currencies, a variety of languages, etc.

In the case of our solution, there are over 100,000 pre-match and 70,000 live events across 125 different types of sports. Another significant benefit is the fact the markets range from classic football and cricket to esports, virtual sports, and live tournaments.

*If you consider adding a new revenue stream to your casino operation, read more about the Top reasons to choose Sportsbook iFrame!

Another important aspect is to look for a modern sportsbook. One that utilizes the newest technologies to allow operators to differentiate themselves in their markets, with a set of unique player engagement tools. Features like tournaments, missions, levels etc. increase player satisfaction and improve lifetime value. It is crucial for operators to focus on player satisfaction as it greatly influences customer retention.

Risk Management

Another thing to consider when choosing a solution provider is the experience, particularly in terms of risk management. This can be achieved by either hiring a sports betting expert or selecting a provider with access to professional traders and risk managers.

This type of management includes the identification, evaluation, and prioritisation of risks. It might mean everything from the initial event pricing and any odds movement to limit liability to increasing the betting limits available to customers and analysing particular betting behaviours to keep track of new information.

Oren points out that Delasport’s Sportsbook trading staff covers top and minor sports in-depth. In a revenue-sharing business model, the sportsbook iFrame provider should act as a trusted partner, manage the sports product professionally, and maintain the highest margin to achieve new business goals. By doing so, there is a mutual interest in growing the business, with the provider supporting the operator in adding new features to their offering.

Final words

‘Sportsbook Plug & Play iFrame allows operators to get all the benefits of adding a sports product to their casino brand. It is quick, and they don’t need to have the know-how in sports’, Oren recaps. ‘I’m proud to say the sportsbook Plug & Play iFrame blends seamlessly to the operator’s website, it even has the same colour, fonts, etc. At the same time, the operator is in complete control over their exposure through limit configuration and reports.’

Find out more about our Plug & Play Sportsbook iFrame Solution!

The post How Delasport’s Sportsbook iFrame benefits casino operators first appeared on Delasport.

How to increase bonus effectiveness in iGaming

viktoria viktorova — Wed, 05 Jan 2022 12:12:11 +0000

Bonuses have long been part of iGaming operations across markets and are a fundamental tool to attract, engage and retain players. In recent years, successful user retention become more and more crucial for operators as cost per acquisition becomes higher.

In a competitive environment where bonuses can be the differentiator, operators need to take another look at their approach to understand how to increase bonus effectiveness and distinguish themselves from the competition. In this article, we’ll be looking at the areas that operators can explore to take their retention capabilities to the next level.

These fields you need to consider if aiming at better bonusing:

Flexibility
Ecosystems
Big data
Automation
Gamification
Innovation

Flexibility

As iGaming software providers, our role is to provide operators with best-in-class software solutions that enable them to offer their players the best rewards in creative and flexible ways. This means that modern bonus platforms need to go one step further to offer the agility and feature sets to accommodate the needs of today, and to be ready for any new integrations, technologies, regulation requirements changes, and more.

A flexible, bonus engine should allow creating bonus bundles, versatile rule definitions with games, events, player segmentation, and actionable triggers like deposits, wagering, losses, logins, and other interactions.

Ecosystems

By thinking of bonus solutions in terms of an ecosystem rather than standing alone, operators will quickly realize how powerful they can be. This line of thinking around bonus engine means that operators can retain their players across verticals such as casino, live casino, and sports.

This more open approach also means that other solutions can be integrated into the wider offering, with specialist software providers being able to implement powerful retention features.

Leverage big data

Knowledge is power and understanding players’ needs has never been more important. To excel in player retention the platform should continuously learn about the user’s activities using machine learning modules and AI applications. By analyzing their sessions, operators will be managed to reveal deep insights into player behavior and offer personalized betting opportunities.

Big data is already being used by some of the largest companies on the planet to help them target new customers and deliver better experiences for existing ones. With personalized recommendations and tailored offers, data can help operators get the right products in front of the right customers, at the right time.

In terms of the iGaming industry, we are already seeing such implementations through game recommendation engines and reward campaigns. Through more effective personalization, operators can deliver more targeted experiences to players based on their behavior, preferences, and profile.

As technology continues to evolve, so does its ability to collect and organize data. The challenge lies in knowing how best to interpret that data to inform future campaigns and initiatives. For instance, segmenting player bases in more granular ways can open up reward schemes that go deeper than just ‘new and existing player’ and can instead create more detailed groups up to a single-player level on qualitative information such as demographics (determining different ages including Millennials and Gen Z) and psychological profiles (depending on the user behavior).

Automation

Automation is the other side of the big data coin. After all, what use is having all this information if it cannot be processed and understood properly? Analyzing and acting upon all of the insights gained by the collection of big data can be an impossible task for human interpreters, or at least will come with huge operational costs. By employing automation and artificial intelligence, operators will be able to tailor highly targeted offers and promotions for more granular customer segments, ultimately leading to higher ROIs and lower costs across the board.

Automation isn’t only useful for promotions and retention. By being able to interpret all the data, platforms will have more flexibility than ever before, with more features and configurations to fine-tune experiences at a player level and react in real-time.

More than bonuses

In recent years we have seen new tools added to allow operators to successfully retain their players such as leaderboard-based tournaments, missions, levels, badges, points, and more. Through gamification and a highly configured and specific bonus system, the rewarding process can be fully automated for an all-around experience that gives end-users the best performance possible.

Missions boost players’ engagement, making gameplay fun and challenging by creating real-time tasks for users to complete. For instance:

– Badges allow keeping people feel more engaged by giving free spins or bonuses with each badge.
– Points allow users to unlock new games and encourage more gameplay.
– Leaderboards and tournaments allow operators to create competitions and reward players with daily, weekly, and monthly prizes.

Never stop innovating

Operators are operating in a highly competitive environment. iGaming platforms should supply a flexible bonus engine and advance retention tools by utilizing the most advanced technology. While bonuses have long been a staple of any operator, simply offering them without any of the above considerations means your gambling business cannot reach its full potential.

Contact us to learn more about how to increase bonus effectiveness and take players retention to the next level to offer a superior iGaming experience through real-time engagement.

The post How to increase bonus effectiveness in iGaming first appeared on Delasport.

Top Reasons to choose Plug & Play Sportsbook iFrame Solution

Georgi — Wed, 08 Dec 2021 16:29:15 +0000

In short, here are the Top Reasons why would you need a sportsbook iFrame solution at all:

It is straightforward and quick to add Sportsbook as an iFrame. It is mostly the same as adding a new Slots provider;
You don’t need to know Sports. You get professional trading and risk managers to do it for you;
You control your risk and exposure similar to Slots. Define limits from a player’s segments to a single-player level;
There is a market and many Sports Betting players that your business can now attract;
CPA for sports players is lower than for Casino;
Some percent of acquired sports players can be crossed sale to Casino (mainly live Casino);
Adding a Sportsbook is a complementary product that does not cannibalize the existing Casino revenues.

Let’s dig deep into the topic because we all know that “the devil is in the details”.

First thing first, what is an iFrame?

With their own or a 3rd party platform, Casino operators can easily and quickly add sports betting solutions using a Sportsbook iFrame. An IFrame (Inline Frame) is an HTML document embedded inside another HTML document on a website. It means in plain English that it is a very straightforward and quick task to embed a full Sportsbook in your website or app. For this reason, at Delasport, we call it a Plug & Play iFrame.

How is easy is it to embed a Sportsbook iFrame?

The process includes the following steps:

The betting iFrame provider will supply a code snippet that the Operator’s developer just placed on the website. The code allows to launch or render a game or a sports feed.
The 3^rd party content provider (slots or sports betting) will integrate with the Operator casino platform wallet.

What are the differences between adding a slots provider and a Sportsbook iFrame?

Embedding a Sportsbook in your website is mostly the same as adding a new slot provider. In both cases, the integration includes adding code to the frontend side (website or a mobile app) and integrating the Sportsbook/Remote Game Server to the Platform wallet. The Sportsbook is served by the gambling solution provider, similar to a slot game that is served by a 3rd party slots provider.

The main differences are:

As opposed to a Slot game, the look and feel of the Sportsbook can be customized according to the Operator’s brand book. The website visitors will see a homogeneous UX and identify the Sportsbook as an integral part of the website.
In the Slots case, the Slot round result is determined by the Remote Game Server, running a Random Number Generator. The Sportsbook Software is a mixture of machine code and people (trading and risk managers). In a nutshell, traders are needed because Sports betting is done on real events.

How to choose a Sportsbook iFrame Solution provider?

Product & Coverage

An excellent Sportsbook that covers all required features in your markets, from sports disciplines, betting options, mobile UX, cash-out, different odds format, multiple currencies and languages, scalability, etc.

Experienced iGaming software providers and operators understand that the market needs dictate the popularity of certain products and sports. To this effect, the Delasport iFrame “plug & play” solution is developed with advanced technology, packed with immense content available and allowing it to be easily integrated into any site seamlessly. This gives the Operator the option to tailor the content stream to fit their target markets and players’ interests.

With over 70k pre-match, 40k live events, 125 different types of sports covered, from classic football and cricket to e-sports, virtual sports, and live tournaments, the Delasport “plug & play” iFrame solution offers a broad selection of popular and niche events. The 24/7 broadcasting and analysis of the games create an endless pool of opportunities for the players to enjoy

The Delasport’s Plug & Play iFrame solution offers a wide range of markets for every sport available, from fan favorites like “Asian Handicap” and “Over/Under” to the more niche betting markets like “First Half Exact Goals”, “Alternative 2nd Half 3 Way Handicap” and more. This vast selection of events and markets enables your player traffic to ease into the sports betting environment and ensures greater player retention in turn.

Risk management

it is critical to look for a solution with years of experience. If you are not looking to hire your own Sports expert, look for a Sports Betting solution with highly professional traders and risk managers.

Risk management is the identification, evaluation, and prioritization of risks. This includes everything from the initial event pricing and any odds movement to limit liability to increasing the betting limits available to customers and analyzing particular betting behaviors to keep track of new information. Having a hybrid system in place, a combination of precise algorithms to compile the information and a dedicated trading team guarantees the quality and accuracy of the odds calculation. Delasport has always been an expert in sports and trading, utilizing the latest technology along with in-depth risk strategies to ensure a profitable and fair realization of any operation.

Delasport’s sportsbook provides operators with more value through a better hold and a proven point of difference on pricing and content, with a market-leading trading staff that covers major and minor sports in-depth. A professional gambling site that gains trust in the market will run a cost-effective sports operation for you.

Real Partnership

In a revenue share business model, the Sportsbook iFrame provider should act as your trusted partner, run the sports product professionally and maintain the highest margin to achieve your new business goals. In the end, there should be a mutual interest to grow the business. Building on trust, the genuine partnership assures the brand owner that the gambling software provider will support them to enter new features to allow better standing and get a competitive edge, enter additional markets, adjust to regulation changes quickly, etc.

Scalability

To ensure your business always scales and grows, the Sportsbook technology requires to be a cloud base and to support horizontal scalability. A modular Micro-services architecture allows cost-effective growth, and an always-on operation will guarantee maximum business continuity.

Conclusion

Sportsbook Plug & Play iFrame allows you to get all the benefits of adding a Sports product to your casino brand. It is quick, and you don’t need to have the know-how in Sports. It is simple as adding a new Slots provider. A level of trust is required. Operators do not know how the RNG Engine within the Remote Game Server Software works, and they need to trust the Slot provider. Like that, the Operator needs to partner up with a trusty Sportsbook provider with the best product and expertise to run the Sports product for him. The Sportsbook iFrame blends seamlessly with the Operator website and has the same color, fonts, etc. The Operator is in complete control over his exposure through limits configuration and reports and can enjoy adding a new revenue stream that does not cannibalize its existing Casino one with a lower acquisition cost and higher overtime margin.

The post Top Reasons to choose Plug & Play Sportsbook iFrame Solution first appeared on Delasport.

Main Features of Delasport’s White Label Solution

dEla.Sp0rT55 — Tue, 08 Jun 2021 21:53:43 +0000

A primary aim for Delasport is adding value to its software offerings ensuring a bright future for our clients and partners’ businesses. And the White Label Solution offers everything that big or small operators would need to launch a successful brand or expand their existing ones.

So today we are going to talk about the 6 main features of our full package solution. A ready-made product, allowing operators to focus on growing their brand, without having to invest time and resources in infrastructure and technology. Thus making it easier to grow at a rapid pace regardless of scale.

With the most comprehensive betting options, Delasport’s sportsbook solution is the crowning achievement in their suite of products. It can easily be integrated into already existing operations as a Plug-in. But its value is best as the flagship offering for a complete white label package that includes a great set of features. A scalable, multi-featural product that allows gambling operators to deliver access to thousands of sporting events across a great range of sports and an ever-increasing number of markets.

Plug & Play solution for your business

New and established operations of all sizes can get their online casino business up and running with little-to-no effort. With Delasport’s Casino Solution you make a fast entry into the market and get the latest and most engaging titles from premium casino providers. It is tailored to fit any operations’ needs and improve player engagement and retention. New titles are regularly added to the ever-growing titles’ portfolio to enable access to a world-class selection of games in a single casino software platform. Powered by the latest data-driven technology and a new dynamic user interface, Delasport’s Live Casino Solution provides its players with the most authentic gaming experience possible. It brings access to the well-known classics and the thrill of the live casino with Real Dealer.

Multiple tools package

Packed with all the tools needed, the iGaming white label platform offers a full suite of solutions and services to encompass every offering an Operator may want. This includes Sportsbook, Casino, Live Casino, Esports, Virtual sports, Games, TV Games, CRM & CMS, Bonus Engine, Payment Gateway, and Advanced Agent System. Operators can always stay ahead of the curve with Delasport’s continuously evolving product line and deliver their player-base the best experience with every modern feature needed to stay relevant and flourishing.

Understanding your customers’ needs

This is the first thing to do in order to start building a successful relationship with your player base. An advanced Player Account Management system (PAM) including a powerful CRM that allows access to all customers’ data, generates analytical reports and helps to increase customer retention and engagement by creating personalized marketing campaigns. And while you focus on your business, a team of experts can do the hard work for you and help you build a loyal player base by configuring a wide array of customized offers based on player’s segmentation and generated journeys.

Risk Management feature

Growing your brand to become a market leader requires a good set of vital features that can give you advantages over your competitors. Effective Risk Management is one of them. Our team of experts has years of experience in the field and will enable you to choose the risk level that is most appropriate for your brand. In this way, you minimize your business risk and maximize your efficiency, leading to a better market position and thus greater success.

Payment Gateway

Delasport offers a huge variety of payment solutions including credit and debit cards, e-wallets, instant bank transfers, and mobile solutions. With Delasport’s Payment Gateway operators can easily localize their payment portfolio for target regions and gain access to a huge variety of local or foreign payment solutions provided by reputable partners.

Agent System

Another feature up in our sleeve is our Agent System. It allows online gaming operators to expand their customer base by acquiring offline players through agent networks. It includes Asian – style view which customers that enjoy live betting, and quality in-game action will really appreciate as an advantage over many others. The agent management system has a multi-tier structure that enables customization according to the operator’s needs and easy monitoring of the agents’ performance. All system functionalities can be smoothly incorporated into any existing sportsbook, allowing operators to extend their website’s target market and handle both direct depositors and credit customers.

Recap

Having a successful brand and running it is a big task! And having all the important build-in features is pretty much “a must”. With excellently managed services to ease the load, as a world-class iGaming provider, Delasport gives its clients and partners the opportunity to progress further in the gaming industry with ease.

Make use of exceptional Customer Care in tens of languages, available for your traffic at a moment’s notice. This backed by essential services and features for any thriving operation such as Fraud Detection, Marketing, Design and Branding, Licensing, Payment operator’s and Risk Management is what makes a one-stop-shop white label solution the obvious iGaming business choice for new or expanding operators to achieve success and staying ahead of the competition – a “win-win” situation all businesses should aim for!

Get your quote [Here]

The post Main Features of Delasport’s White Label Solution first appeared on Delasport.